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Essay/Term paper: Itt sheraton corporation

Essay, term paper, research paper:  Marketing

Free essays available online are good but they will not follow the guidelines of your particular writing assignment. If you need a custom term paper on Marketing: Itt Sheraton Corporation, you can hire a professional writer here to write you a high quality authentic essay. While free essays can be traced by Turnitin (plagiarism detection program), our custom written essays will pass any plagiarism test. Our writing service will save you time and grade.


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???????? ?????? -
ITT SHERATON CORPORATION




???????????: ????. ???? ??????

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3 ?????? 1997


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? ?????????? ?? ???????????? ??????????-???????????? ????????? ??? ??-????? ???????? ????????? ????????. ? ??????? ?? ??????? ??? ?? ????????? ???? ????????????? ??????? ?? ???????????, ????? ? ???????? ?? ?????????? ?? ???????? ??? ????? ?????????? ????? ?? ???????? ?????????.
???????? ? ???????? ?????????????? ????????? ?? ????????????? ????????????? ??? ?? ????????? ??????????? ? ????????? ?? ?????? ??????, ? ???? ???? ? ?? ?????????? ?? ?????????????? ?????? ? ?????????.
?????????? ?????????? ?? ?????????????? ??????? ?? ?????? ?????? ??? ?????? ?? ?????, ???? ?? ??????????????? ???????? ???????? ? ?? ??????? ??????????? ????????? ?? ??????? ????? ?? ????? ? ?????????????? ?????????, ????? ??????????? ?????????? ????? ????????? ?? ?????????.
???????? ? ????? ??????? ? ? ??????? ??????? ?? ???????????. ??? ??????? ???????????? ?? ???????????? ?? ???? ??????? ????? ? ??????, ????? ? ?????????? ?? ??????? ???? ? ? ?????? ????????????, ??????????????, ???????? ??????????, ?? ???? ? ? ??????? ????????????.
?? ?????? ????? ?? ?????????? ????????? ???????? ??????? ?? ?????????? ?? ?????????? ??????? ???????? ? ??? ?? ????????.
????? ???????????? ???????? ?????? ?? ???? ?? ???-???????? ????????????? ?? ?????? ? ??????, ????? ?? ????? ? ????? ???????????? ???????????? ?? ?????????, ??? ??????, ?? ? ???? ?????? ????? ? ??????????? ?????? ?????, ???????????? ????? ?????? ?????? ???? ?? ????????? ?? ?? ?????? ?? ?????? ???????? ? ????? ? ?? ? ?????????.
???????? ???????? ?????? ??????????? ?????????? ?? ?????????? ?? ???? ? ???? ??????? ?? ?????????? ?? ?????? ????, ?????? ??????? ?????????, ????????????????? ? ????? ???????? ?????????? ?? ?????????? ????????? ??????? ?? ????? ????? ??????? ? ???? ??? ????? ?????? ?? ?? ????????? ? ????????? ????????? ?????? ?? ???? ?????????? ? ?? ?????? ???????? ? ? ?????? ????.

??????? ? ???? ?? ???-???????? ???????? ?????? ? ?????. ?? ??????? ????? 415 ???????? ?????? ? 62 ?????? ? ?????? ????, ?? - ?????? ???? ?? ????? ?? ????? ????????????, ? ? ??????? ??? ???????? ???????? ?? ??????????? ??????? ?? 15 ??????? ????.
?????? ? ????? ????????? Sheraton ITT Corporation ??? ?????? ???? ?????? ?? ????? 130 ??????, ??????? ???????? ???????? ????? 45 ??????? ?????.
???? 1995 ?????? ???????? ?? ?????????? ??????????? ????? 4 ???????? ??????.

?????? ? ??????? ?? ???????


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???????

????????? ?? ???????? ??????? ???? 1937 ?????? ?????? ??????? ?????????? ?? ?????????? ???????? ????? ????? ?????- Stonehaven ( ??????? ???) ? ??????????, ??????????, ???. ??????? ? ??????? ?? ?????????? ????? $350 000 ? ?????????? ? 200 ????.
???? ?????????? ??? ?????? ?? ??????? ?? ??????? ??? ??? ?????? ? ??????. ??????? ?? ??????????? ?????? ? ?? ???? ???? ????? ???????. ?? ???? ????? ?????????? ????????? ?????? ??? ?????? ??????? ??????? ?? ???????.
?? ????????? ?? ?? ?????????? ???? ? ????? ????????? ?????????. ???? 1940 ?????? ?? ????? ??? ? ????????? ?????? ?? ??????? ?? ?????????? ? ?????? ?????? ?????? ???? ? ????? ???????? ?.?. ?? ???????? ? ????????? ??????? ?????? ??? ???????????? ?? ??????????? ????????????? ???????.
?????????? ?????? ?? ???????????? ??????? ?????? ???? 1949 ???????? ??? ?????? ? ?????? ? ?? ???????????? ??? ????????.
???? 1956 ?????? ???????? Epley ???? ???????????? ??? ???????????? ????? "????????? ????" ?? $31 ???????.
???????? 1958 ? ???????? ????? ?? ?????????? ???? ? ?? ?????? ???????????? ?????????. ???? ???? ?????? ? ??????? ? ???????? ??? ??? ????????????? ?????? ??? ?????????? "Rezervatron". ???? ? ??????? ? ????? ??????? ?? ?????????????? ??????? ?? ??????????. ??????? ????? ??????? ???????? ?????? ?????????????? ? ?????????????? ??????????????? ???????.
1961 ?????? - ???? ?????? ??????? ????? ?? ???????? ? ???????? ?????, ???? ????? ? ?????? ? ????????? ??? ????
1963 - ????? ????? ? ???? ???????
??????? ? ???? ???? ???? ?? ??????? ????? ?????? ? ???????????? ????? ??????????? ? ??????? ???? 1-800-????????? ????????? ??????. ????????? ?? ?? ???? ?? ???? ?????? ????? ?????? ?? ???????? ???? ?? ??????? ?????????? ??? ?? ?????? ??????????, ???? ?????????? ???????? ?? ???????? ?? ?????? ?? ??????????.
???? 1967 ?????? ? ???????? ? ???????????? ?????? ????????????? ??????? "Reservatron II" , ????? ?????????? ????? ??????????. ?? ??????????? ?? ??????? ?????? ?? ????????? ???? ????????? $6 ??????? - ??????? ?? ????? ????? ??????????.
???? ?????? ??-????? ?????????? ???? ???????? ?? ITT Corporation.
?????????? ?????????????? ?? ????????????? ?? ???????? ?? ?????????? ?? ???????? ???????????? ??? ?? ???????? ???? ???????? ???????? ???????? ????? ?? ??????.
1971 - ?????? ?? ???-???????? ????? ?? ???????? ???????- Waikiki, ??????? ????????? ? 1900 ?????.
1973 - "Rezervatron III".
1979 - ?????? ?????? ?? ?????????? ???????? ??????????? ????????? ?? ?. ???
???? 80-?? ?????? ?????????? ??? ????????????? ?? ???? ????????? ??????? ???????? ?? ???????????? ?? ???? ? ???? ??????? ???????? ???? ?? ???????? ??? ?? ???? ????? ?????????? ???????? ???????????? ????????? ?? ???????? ? ????????????? ??????.
1985 - ??????? ??????? ??????? ??????? ? ????? ? ?????
1986 - ?????? ? ??????? ?????? ?????.
???? 1987 ?????? ?? ???? ????? ?? ?????????? ?? ???????? ? ?????????? ?????????????? ?? ????????? ? ??? ?? ???? ????????? ?????????? ?? ?????????? ??? ???????? ?? ????????.
?? ??????? ??????? ?? ???? ?? ??? ?? ??? - ???????? ?? ??????? ?? ?????? ?.?. ????? ???? ? ???? ???????? ?? ????????? ?? ???? ????????? ????? ??????????.
???? 1989 ??????? ??????? joint-venture ? ????? ? ??????? ??? ?????? ? ??????
???? 90-?? ?????? ?? ?????? ??-?????? ???????? ?? ???????????? ?? ?????????? ?? ???????? ? ??????? ???????. ???? ????????? ????? ?????? ???????? ? ??????????? ??????? ?? ????? ?? ??????.
??????? ??????? ? ? ?????????? ?????? ???? ???????? ????? Desert Inn ? ??? ?????, ???? 1992 ??????. ???? ?????? 1994 ?????? ?? ?????? Sheraton Casino ? Tunica County, Mississippi, ? ???? 1???????? ?????? ?????? ???????? ? ????? ??????? ? ????, ????; ???? ? ???-???????? ?????? ?? ??????????? ?? ????????.
???? 1994 ??????? ???????? CIGA Hotels SpA, ?????? ?? 32 ?????? ? ??????, ????? ????????? ?? ?????????? ?? '???????' ???? ????????? ? ??????.
???? 1995 ?????? ???????? ????????? ?????? ?? ???? ?????? ?????? ????? ???????? ?????? ???????? ?? ??????????, ?? ? ??-????? ???? ? ?? ??-????? ????.
?? ???????? ?? ??? ??????? ????? ??????????? ???? ?? ?? ??????? ???? ???????? ?????? ? ????? ??????? ???? ?? ???? ?? ?????? ???? ????? ???????????? ?? ??????????? ?????????? ? ?? ????????? ???? ?? ??????????.

??????? ?????

???? ???? ?????????? ???? ????? ?? ????????, ? ?????? ????? ??????? ?????? ?????.
??????? ? ?????????? ? ??????? ?? ????? ????? ?? ???????? ??????????? ??????? ???, ?????? ?? ?? ????? 11 ????????? ?? ??????????, ????????? ??? 188 ????, ?????? ?????? ? 5 ?????? ? ????????? ???????????? ???????? ?????????.
??????? ?? ?????? ????? ?? ???????? ??????? ??? ????????? ?????, ???? ???? ??? ??????? ????. ?? ????? ??? ?????? ??? ?????? ??????????? ? ??????.
??? ??? ????? ???? ? ??? ??????????? ???? ????? ??????? ?? 460 ??????.
??? ?????????? ? ???? ??????? ????????? ?? ??????? ?????????? ? ???????????? ????.
????? ????? ?? ?????? ? ??????????? ??? ????? ???? ????; ?? ? ?????????? ? ????? ???????, ????????? ?? ?????? ?? ?? ???????? ?????????? ??? ????????? ?? ???????? ? ??????.
???????? ?? ? ?? ????????? ???? ????? ?????? ?? ??????? ????? ???? ?? ??????, ???????? ????????? ?????????? ? ??????????? ?? ???????? ???????????:
n ????? ?????????? ????
n ????????? ???? ???????????? ?? ?????
n ????? ???? ?????? ??????? ???????? ?? ????? ?? ????????
n ????? ?????????? ?? ???? ???????? ?? ?????

??? ?????? ?? ???? ???? ????? ?? ???????? ??????? ?? ???????? ? ??????????? ?? ?????. ???-??????? ????? ????????? V I P ????????? ????? ???????? ??-????????? ????????? ?? ?????????, ? ?????????? ?? ??????. ???? ??????? ????????? ?? ??????? ?? ????????, ??????? ?? ?????????? ?? ???????? (???????? ?????? ?????? ?????? ???????). ??? ??????????? ????????? ?? ?????? ? ??????????? ?? ??????? ??????? ???? ? ????? ????? ?? ??????.
??? ????? ???????? ???????????? ?? ????? ? ???? ?????, ??? ? ????? ? ?? ? ????? ?? ???????? ?????? ???????? ?? ???? ??????? ?? ?????? ?? ?????????.
?????????? ?? ?????? ? ?????????????????? ? ? ?????? ?a ?????? ????????, ?????? ????? "???????? ?? ? ?????? ? ???????? ?? ??????, ? ?????? ??????? ???". ????? ????????? ?? ?????? ?????? ?????????? ???? ???????????? ??????????? ????????.
?? ???????????? ?? ????????? ?? ????? ????? ??????. ??? ???????? ????, ????? ?? ???????? ?? ????????? ?? ??????, ?? ????? ????? ?? ????????? ?????????? ???? ?? ??????, ???????????? ???? ?? ?????????. ????????? ???? ????? ?? ???????? ????? ? ?? ? ?? ??????????? ?? ?????? ??? ??????? ?????????? ?? ????????? ????????, ???? ???? ? ?? ???????????? ?????, ???? ?? ????? ? ??? ?? ?? ???????? ??????? ? ?? ? ????????????.
? ???????? ????????? ??? ????? ???? ????? ?? ????????? ?? ???????? ?? ?????????. ??? ???????? ???? ? ?????, ?????? ?????? ?? ????? ?????????? (? ????????? ? ???? ? ?????). ??????? ??? ??????? ??????? ? ??????????? ? ?????? ???????? ? ?????? ??????? ???????? ?? ?????? ? ??????????? ?????????. ????????? ?? ???????? ?? ???? ??????????? ?????? ???? ? ?????? ?? ????????? ? ????? ?????????? ?? ??????? ?? ???. ? ?????? ??????? ????? 500 ??????
????? ?????? ?? ???????????? ????????? ? ????? 60% ?? ??????? ?? ????????? ??? ???????? ?? ?????????? ?????????? "DAEWOO". ?????? ??????? ???????? ??? ??? ?? ?????????? ? ? ??????? ?????? ?????? ?? ?????? ??????? ???? ???????? ?????? ?? ?????????????.
??????? ? ???????? ? ???????????? ??????? ?? ?????? ?? ?????????????? ????????????. ???? ? ??? ??????? ?? ?????? ?? ????? ??????? ?? ??????? ??? ???????? ???????? ?????? ???? ?????? ????? ? ? ?????? ????? ???????, ?? ? ????? ?? ??????????? ???????????? ?????? ?? ????????? ???????????? ?? ????????, ????? ??????? ????????????. ????????? ?????? ???? 2001 ??????. ?????? ???? ??????? ???? ?? ??????????? ?? ?????? ?? ???????? ????????? ?? ?????????? ?? ???????????? ?? ??????????? ???????????? ?? ??????.
? ??????? ????????????? ????????? ?? ?????? ??? ???????? ???:




???? ?? ???????????
(5 ?????? = 3 ????????????? ?? ???????????? "DAEWOO" + 1 ???????????? ?? ???????? ?? ??????? + 1 ???????????? ?? ITT SHERATON CORPORATION (general manager))
????? ???? ?? ??????????? ? ????? ?? ??????????? ???? ?? ???????????? ?????? ??? ???????? ??? ????????? ? ?? ??????? ???????? ?? ????? ?? ??????.

SALES AND MARKETING DIRECTOR
(??????? ????????, ????? ?? ???????? ? ???????????? ?? ?????? ??
?????)

10 ???????? ??????

?) house keeping
b) technicians - ???????, ????????? ?? ? ???????? ?? ?????????? ??????????
c) room service - ?????????? ?? ??????, ?????? 24 ???? ? ???????????.
d) security - ?????? ?? ??????? ?? ?????? ? ?? ?????????? ?????????.
e) front desk - ??? ??? ??? ?????????????:
n ????????, ???????? ?? ? ?????????? ?? ??????????, ????????????? ?? ???????, ????? ?? ?? ??????? ?????????? ?? ????? ?? ??????? ??.
n ????????
n ??????
f) sales&marketing - ???????? ?? ? ?????????? ???????? ?? ?????? ? ? ??????????? ?? ????????? ?? ?? ??????.
g) food and baverage - ????????? ?? ? ???????????? ?? ??????????? ? ?????? ? ???????????? ???????? ?? ??????????? ????
h) accounters -
n ?????????????
n ???????
n ??????? ???????
i) airline gathering - ?????????? ? ???????? ?? ????? ? ??????? ?? ?????????? ?? ???????? ????????????. ????? ??????? ???? ?? ????????? ?? ??????.
j) trainning department - ???????? ?? ? ???????????? ?? ???? ????? ?? ?????? ? ??????.
????? ?????? ???????? ? ?????? ?? ???????????????. ???????? ??? ?? ??????????, ? ?????????????? ?????? ??? ?? ? ?????????? ?????? ???????? ????????? ??????????? ?? ???????? ?? ????????? ?? ???????.
???? ?? ???? ???? ???????????? ???????????? ?? ?? ????? ??????? ?????? ?????.
???? ???? ???? ?? ?? ?????? ???????????? ? ?? ?? ???????? ????????.
???? ???? ???????????? ??????? ? ???? ?? ???-???????? ???????? ?????? ? ?????, ?? ???????? ??????? ?????????? ??????? ? ???????????? ?? ??????? ??????? ?? ???????? ? ?? ?????? ???????? ?? ????????????? ?? ?????????? ?????? ?? ?????????? ?????? ?? ?? ??????? ?? ???? ????? ?????? ????.
?.?. ????????????? ?? ?????????? ? ??????????????, ?? ???????? ???????? ??????? ?? ?????? ?? ???? ?????????? ? ?? ?????????? ?? ?????? ??????, ????? ?? ?????, ?? ?????? ?????? ????? ??????? ??????? ?? ????????????? ????????.
???? ????? ???? ?? ?????????? ???? ???? ???? ? ?? ?????? ? ?????. ?????????? ?? ???? ? ????? ???? ? ??????????? ????? ????? ??????? ?????? ?? ???? ???????? ?? ???????? ?? ?????????? ????????? ?? ????????????, ?? ???????? ??????? ????? ?????? ? ???? ?? 49-?? ?????? ???????????? ????? ?? ???????? ?????????? The Luxury Collection.
??????? ?? ? ????? ????? ?? ??????????? ?? ???????? ?? ????? ?????? ?????? ?? ??????? ?? ???????, ???????? ?? ?? ?????????? ????.

 

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